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AI, Prime Day and heatwaves key factors driving UK online spend in 2026

Every year we see a mixed picture of consumer spend, but there are some factors that always seem to drive purchases. Warm weather, the summer of sport, Christmas, Black Friday, and other seasonal events often see consumers open their purses that little bit more.

Long read: Understanding Amazon

Amazon

Amazon is every retailer’s biggest threat.

Even in areas where it’s not stealing market share, it sets - and raises - the bar in terms of payment, delivery and customer experience.

In our latest long read, Understanding Amazon, we explore the online giant’s strategy, devotion to innovation and where its future growth will come from.

Read the feature