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‘Asos and Superdry will remain fashion victims unless they win back customers’
While Asos and Superdry can tinker with things behind the scenes as much as they like, neither brand seems able to articulate how they plan to go about attracting new customers or winning old ones back.
Long read: Understanding Amazon
Amazon is every retailer’s biggest threat.
Even in areas where it’s not stealing market share, it sets - and raises - the bar in terms of payment, delivery and customer experience.
In our latest long read, Understanding Amazon, we explore the online giant’s strategy, devotion to innovation and where its future growth will come from.
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