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'Shopify got its online gamble wrong – now the pureplays must spread their bets'
Ecommerce giant Shopify’s decision last month to axe 10% of its workforce turned received retail wisdom firmly on its head.
Long read: Understanding Amazon
Amazon is every retailer’s biggest threat.
Even in areas where it’s not stealing market share, it sets - and raises - the bar in terms of payment, delivery and customer experience.
In our latest long read, Understanding Amazon, we explore the online giant’s strategy, devotion to innovation and where its future growth will come from.
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