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‘Next wave of ecommerce goes beyond perfecting online shopping experience’
Despite the stiff economic headwinds, the need to get digital transformation right has never been more important, says AlixPartners managing director Brian Kalms.
Long read: Understanding Amazon
Amazon is every retailer’s biggest threat.
Even in areas where it’s not stealing market share, it sets - and raises - the bar in terms of payment, delivery and customer experience.
In our latest long read, Understanding Amazon, we explore the online giant’s strategy, devotion to innovation and where its future growth will come from.
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