Sports merchandise specialist Fanatics is to launch an online shop with F1 world champion Max Verstappen – the first time it has teamed up with an “active athlete”.
Fanatics will debut Verstappen.com, which it aims to make a “global ecommerce destination”. The store, which will go live early next year, will sell product such as licensed sports merchandise and trading cards “including autographs, inscriptions and race-worn relics”.
Fanatics also has the rights to “design, manufacture and distribute a wide range of officially licensed Verstappen merchandise including apparel, headwear, accessories and special product drops”.
Chief executive of Fanatics Commerce Andrew Low Ah Kee said: “Max’s global fan base continues to grow at remarkable speed, and we are proud to help elevate how his fans engage with him.
“His success on track and international popularity have made him one of the world’s most influential athletes. Our team is excited to have him as a part of our Fanatics global network, creating merchandise that carries real meaning for Max and his fans across the world.”
Verstappen said: “I look forward to working with the Fanatics teams across merchandise and collectibles to create products and experiences that feel authentic to my journey and give fans something special to collect and enjoy globally.”
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