Toys specialist The Entertainer is to offer shoppers rapid delivery through a tie-up with Deliveroo.
The service, which makes its debut as retail’s key Christmas trading period is in full swing, will allow customers to order from a range of 5,000 products from The Entertainer and receive them as quickly as 25 minutes later. It is expected to be popular with shoppers buying last-minute gifts.
Items available include in-demand lines such as Lego, Peppa Pig and Hatchimals.
The Entertainer chief executive Andrew Murphy said: “We’re delighted to announce our new partnership with Deliveroo, bringing shoppers a brand-new and even quicker way to buy the toys and games they love, in a first for both brands.
“As the UK’s most convenient toy retailer with over 1,000 concessions, we’re incredibly proud to add Deliveroo to our growing selection of Toy Box partners. We are confident this partnership will drive growth for both brands, opening up new opportunities for customers to buy our exciting range of toys for every budget in the run-up to Christmas and beyond.”
Deliveroo vice-president of new verticals Suzy McClintock said: “At Deliveroo, our priority is to bring the best of the local high street to our customers’ doors, and this partnership does just that. The Entertainer is the UK’s largest independent toy retailer, and we’re proud to be partnering with such a prestigious retailer to provide our customers with the best in class of toys, games and gifts, just in time for the festive season.”
The Entertainer, which is now owned by its employees, joins a growing number of non-food retailers to offer on-demand delivery. Retailers such as The Perfume Shop and B&Q also operate services with Deliveroo.
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