All Marketing & branding articles
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News
Boots gives vegan own-brand range a makeover
Boots has relaunched its vegan and cruelty-free own-brand cosmetics range the Natural Collection by launching over 100 products with a clean new look and fresh formulations available at £5 or under.
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Interview
Q&A: Holland & Barrett execs on its journey from vitamin shop to wellness destination
As Holland & Barrett launches its biggest-ever investment in women’s healthcare, Retail Week speaks to the executives behind the new campaign to discover how it fits into the retailer’s transformation strategy
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News
Holland & Barrett invests £4m in women’s health
Holland & Barrett is investing over £4m in its women’s health offer as it kicks off its new ‘Own Every Day of the Month’ campaign to bring awareness and education to women’s health issues.
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News
Tesco joins rivals to launch ‘Best of British’ page on website
The UK’s largest supermarket Tesco has joined rivals to launch a ‘Best of British’ page on its website to support local farmers and producers.
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News
Decathlon sales rise in ‘transformative year’
Sportswear giant Decathlon has reported a rise in sales as it revamped its global brand identity and laid “strong foundations for the future” in “a transformative year” for the company.
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News
Marks & Spencer launches TV search for design talent
Marks & Spencer is seeking its “next top designer” through a TV talent show tie-up with broadcaster ITV.
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News
Matalan unveils new brand campaign in latest value push
Matalan has launched a new multimillion-pound brand platform, reinforcing its strategic transformation and commitment to value and supporting families in everyday life.
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News
Tesco forced to change Clubcard logo after losing Lidl legal challenge
Tesco has been told to stop using its Clubcard Prices logo after it lost a long-running legal battle with discount rival Lidl.
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News
Exclusive: Future Stores lands on Oxford Street with debut flagship
Immersive retail start-up Future Stores has secured new premises on Oxford Street for its first flagship, Retail Week can reveal.
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Supplier Insight
Revealed: Four ways retailers can reduce omnichannel friction
Simplifying sign-ins, prioritising privacy and delivering consistency can all help build consumer trust and have a knock-on positive impact on a retailer’s bottom line
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News
Poundland to make TV advert debut
Poundland will showcase its new clothing, homewares and grocery ranges in its TV ad debut.
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News
Decathlon presents new brand identity as it revises global ambitions
Sportswear giant Decathlon has unveiled its new brand identity to push forward its “ambition to bring innovative and sustainable sport to everyone.”
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Innovation of the Week
Matalan launches ‘hugely exciting’ Gen-AI marketing tool
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.
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Retail Voice
Five ways to make smart use of data
From market spend insights to mobility metrics, Experian examines five areas where retailers can use data to unlock further growth
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Retail Voice
Three tips to help create marketing content at scale
Creating data-driven content for an ever-increasing number of channels and formats has become a serious challenge. Relayter spoke with a trio of retailers to get their first-hand tips and tricks to give you a head start
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News
Schuh bolsters top team with new appointments
Footwear retailer Schuh has poached Superdry executive Justin Lodge to be its new chief digital officer, as well as naming Stephanie Legg as chief marketing officer, effective immediately.
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Analysis
Disruptors: Seven smart tech companies streamlining retail
From AI headsets to cryptocurrency, Retail Week explores seven tech firms that are aiming to boost efficiency, sales and engagement across the industry
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Interview
Q&A: B&Q marketing director Tom Hampson on the power of ‘You Can Do It’
As B&Q dusts off its ‘You Can Do It’ slogan for a new advertising campaign, we spoke to marketing director Tom Hampson about the power of the catchphrase, balancing innovation with heritage, and influencer marketing
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Retail Voice
Deliveries enable ecommerce growth. Here’s how
Getting that all-important customer experience right is crucial. nShift’s Lars Dige Pedersen examines how retailers can make sure they are delivering at every single step
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News
Tommee Tippee gets modern brand revamp
Tommee Tippee has undergone a revamp to make its branding more appealing to millennial and Gen Z parents.