Clarks’s relocated store on Oxford Street is sporting a new look fascia, Retail Week can reveal.
The new fascia branding [pictured] is currently being displayed on the brand’s relocated store near Tottenham Court Road on the eastern end of Oxford Street.
Retail Week understands that this isn’t a corporate rebranding or a new logo for the brand, and is one that the retailer already uses on some of its shoe lines.
Clarks plans on making an announcement about the store and the refreshed look next week.
While Clarks declined to comment more widely, a spokeswoman did say she could confirm the retailer has a “new store coming on Tottenham Court Road with a fresh look”.
The new fascia marks another big strategic step for the brand, which has had a busy end of the year.
As was revealed by Retail Week, the brand launched on Shein, Walmart, and Secret Sales’ marketplaces on November 18, in a bid to bolster its global digital footprint.
That followed the news earlier in the month [November 5] that Clarks had opened its first ever new store formats and expanded its ranges into clothing and apparel for the first time, with the launch of its Cloudsteppers fascias in Malaysia and the US.
The retailer is also gearing up to launch its first-ever own marketplace, called ‘Clarks Marketplace’, which is set to go live in early 2026.
The retailer is still in a turnaround period after it emerged that the retailer had been forced to slash 1,200 jobs as sales slumped in the 2024 financial year.
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