All World Cup articles
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NewsAO sees double-digit increase in TV sales thanks to World Cup
AO has recorded a double-digit year-on-year increase in TV sales as the men’s FIFA World Cup drives demand.
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NewsSelfridges launches first FIFA licensed fashion collection
FIFA’s first-ever official licensed fashion collection, FIFA 1904, has launched inside Selfridges’s London Oxford Street in time for the 2026 World Cup football tournament, Retail Week can reveal.
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NewsBoots extends Deliveroo opening hours as demand surges over World Cup
Boots is extending its opening hours across select Deliveroo locations as demand for convenience ramps up during the World Cup.
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NewsAsda expands partnership with Deliveroo as World Cup fever takes hold
Asda is expanding its on-demand food delivery service with Deliveroo as shoppers stock up for the World Cup.
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NewsGrocery inflation slows as record May temperatures drive grocery spending
Grocery inflation slowed again in June as record temperatures in May helped drive grocery sales.
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Opinion‘With every World Cup goal, retail scores too’
A good start to the World Cup by England and Scotland raises hopes of a benefit to retail sales and a boost to the feel-good factor, says George MacDonald
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AnalysisTesco boss Murphy talks softer sales, inflation and being World Cup ready
Tesco chief executive Ken Murphy shrugged off market concerns this morning after softer-than-expected first-quarter sales at Britain’s biggest retailer dented its share price.
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NewsAsos strikes partnership with Deliveroo for limited-edition football shirts
Asos has teamed up with Deliveroo to make a limited-edition drop of Asos Design football shirts available to order through the instant delivery firm’s app.
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NewsAmazon unveils ‘Summer of Football’ storefront
Amazon has opened a ‘Summer of Football’ storefront, offering consumers a one-stop destination for everything they need to enjoy the matches in the FIFA World Cup tournament.
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NewsSports Direct partners with Zapp for World Cup 2026 merch ahead of the tournament
Sports Direct is providing an on-demand, rapid delivery service of FIFA World Cup 2026 merchandise for Londoners ahead of the football tournament.
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DataChart of the Week: How much does the World Cup boost retail sales?
There are just a few weeks to go until the World Cup starts, and retail is hoping it might lift the glum mood that consumers are in.
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OpinionRetail surgery: What should we learn from this year’s marketing campaigns?
With the Commonwealth Games finished, retailers are at the end of a packed summer of sport which also included the World Cup and three legs of the Tour de France in England.
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AnalysisIn pictures: Adidas’s World Cup marketing was the biggest in the brand’s history
Discover the strategy that design agency Fitch used to mastermind Adidas’s biggest ever marketing campaign for the World Cup.
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NewsNick Bubb’s verdict: Sports Direct - challenging targets?
Mike Ashley is keen to encourage Sports Direct staff to work even harder to hit the company’s EBITDA target, but is this year’s target that challenging?
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InterviewQ&A: Bargain Booze boss on acquisitions, convenience and the World Cup
Bargain Booze owner Conviviality Retail has posted surging full-year profits despite a fall in sales due to store closures. Retail Week speaks to boss Diana Hunter.
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OpinionBlog: Cross-border services will bring the international community together
In the build-up to Sunday’s World Cup final, Hermes looks at how home grown sporting success can be mirrored in supply chain management.
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AnalysisWhat lessons can retailers learn from the 2014 World Cup?
What lessons can retailers learn from the 2014 World Cup?
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NewsBreakfast briefing: Retail news on Mothercare, Burberry, The Body Shop and more
Retail news round-up on July 7, 2014: Mothercare faces increased takeover bid, Burberry attempts to clarify boss Christopher Bailey’s payout and The Body Shop full-year sales and profits jump
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NewsJohn Lewis: Click and collect to outperform home delivery on sales volumes this Christmas
John Lewis boss Andy Street said he expects click and collect to account for more online sales volumes than home delivery this Christmas.
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GalleryStore gallery: Bikini Berlin shopping centre makes an impression
Bikini Berlin is a new style of shopping centre that has opened in Berlin, but how unique is it? We take a look at this retail destination.

















