Amazon has opened a ‘Summer of Football’ storefront, offering consumers a one-stop destination for everything they need to enjoy the matches in the FIFA World Cup tournament.
The dedicated store stocks official merchandise from the likes of Nike and Puma for teams including England, France, Netherlands, Poland, Portugal, Austria, and Switzerland.
Consumers can also shop tournament favourites such as official mascot plushies, the Lego official trophy building set, and the Panini World FIFA Sticker Collection Box.
The ecommerce giant has also added a selection of football equipment, BBQs, TVs, and accessories, as well as wellness essentials to its storefront.
It comes as Amazon is gearing up for its annual summer Prime Day event later this month, with hundreds of thousands of deals available for Prime members.
Prime Day will occur from June 23 to June 26, with deep discounts across well-known brands, trending products, and exclusive items.
It’s not just Amazon getting ready for FIFA’s World Cup tournament. Sports Direct has teamed up with rapid delivery firm Zapp to deliver football merchandise to fans in London within as little as 20 minutes.
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