Asos has teamed up with Deliveroo to make a limited-edition drop of Asos Design football shirts available to order through the instant delivery firm’s app.
Customers based in London and Manchester can order up to two football supporter shirts from the 15 male and female designs, and have them delivered in as little as 25 minutes.
The fashion retailer’s designs include England, Spain, Brazil, Argentina, Portugal, Germany, Mexico, and the Netherlands.
Asos said its football shirts rework classic jerseys with a trend-led edge, with the collection featuring shirred baby tees, off-shoulder tops, bandeaus, boxy, oversized t-shirts and oversized polos. Prices range from £12 to £22.
The retailer’s executive vice-president of brand and creative Vanessa Spence, said: “At Asos, we love tapping into the moments that matter to our customers.
“Partnering with Deliveroo lets us meet them right where they are – whether that’s getting match-day ready at the last minute or leaning into the energy and emotional rollercoaster of the game. It’s about making style feel easy, relevant, and part of real life.”
Deliveroo vice-president, consumer and new verticals Suzy McClintock, added: “Our new partnership with Asos redefines what convenience means during a busy sporting summer.
“Deliveroo is already a trusted part of the match-day experience, helping customers get everything they need delivered on demand, from meals and groceries to beauty, health, and retail essentials.
“Expanding our retail offering with Asos is an exciting step that gives fans an easy way to complete their plans, whether that’s stocking up for a watch party or getting last-minute fashion essentials delivered to their door.”
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