British brands’ search for pop-up space abroad grows, Paris leads three to one
When it comes to pop-up space, British brands are increasingly looking beyond the UK. Above all to Paris, the premier showcase for luxury fashion.
In 2025, British brands aimed for 32% of their searches on the Storefront platform at pop-up spaces abroad. That was a marked jump after three years when the share had barely risen, from 23% in 2022 to 25% in 2024.
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