Boots is extending its opening hours across select Deliveroo locations as demand for convenience ramps up during the World Cup.
The health and beauty retailer is extending opening hours up to midnight across 25 new locations through Deliveroo.
Over the FIFA men’s World Cup tournament, Boots is seeing demand for a range of products, including ibuprofen.
As England games kick off later and more fans head outdoors amid the hot weather, Boots has seen suncare SPF orders increase by 200%, and hayfever tablet orders grow 80% in the hours towards England games.
Boots chief digital and data officer Paula Bobbett said: “There’s no ‘nipping to the shops’ in the 75th minute of the England game, but we get that some things can’t wait and convenience matters – from a nappy blow-out emergency or a last-minute beauty fix ahead of celebrations.
“Now Boots can come to you, wherever you are, with more evening and late-night delivery options for customers across the country.”
Deliveroo vice president of consumer and new verticals Suzy McClintock added: “Football tournaments have a unique way of keeping the nation glued to their screens and nobody wants to risk missing a goal because they had to nip out for essentials.
“By extending our late-night delivery service with Boots to 25 new locations, we’re making it easier than ever for fans to get what they need, when they need it. Whether you’re celebrating a win at home or need a quick halftime fix delivered straight to the pub, we’ve got your match-day emergencies covered.”
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