All Customer articles – Page 131
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OpinionOpinion: The complex data of the customer journey
Think of that last significant purchase you made. New laptop? A holiday? New sofa? At this time of year maybe it was a new barbecue.
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NewsBreakfast briefing: Sports Direct and Phase Eight
Retail news round-up: Sports Directs ups stake in Debenhams and Phase Eight appoints new online marketing boss.
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OpinionOpinion: Why the new M&S ad campaign is lost on me
Advertising exec Sophie Lewis explains why the new M&S advertising campaign is not the desired silver bullet.
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NewsToday in retail: Spending it well at M&S
M&S today unveiled its new advertising campaign ‘Spend it Well’ in a bid to jump on the experiential bandwagon.
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Retail VoiceThree reasons to join the AI gold rush
Now far from just science fiction, artificial intelligence could be the key to future retail success, as Qubit’s research reveals.
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AnalysisAnalysis: How Shop Direct is evolving with AI
Shop Direct and IBM Watson have teamed up to develop an AI-powered chatbot, but the technology has had implications for the retailer’s wider business.
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VideoWatch: Honey Birdette boss on seducing the UK shopper
As Honey Birdette expands into the UK lingerie market, founder and creative director Eloise Monaghan explains how in-store experience is key to winning customers.
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NewsWatch: M&S launches new 'Spend it Well' campaign
M&S has unveiled a new brand proposition, ‘Spend it Well’, with the launch of a new advertising campaign.
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OpinionNick Bubb’s verdict on Jill McDonald’s move to M&S
Halfords chief executives never seem to last very long, but then M&S clothing managing directors never seem to either.
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AnalysisAnalysis: M&S gains McDonald’s customer focus
The appointment of Halfords chief executive Jill McDonald to one of the most pivotal roles at Marks & Spencer came as a bolt from the blue.
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OpinionBryan Roberts: 'Sainsbury's is not doing itself justice'
Pulling out the headlines from a preliminary results announcement is generally a rather irksome affair.
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InterviewQ&A: Tesco’s Bellini on health, reputation and celebs
Tesco has launched a campaign to help its customers eat more healthily, featuring price cuts, in-store signage and TV advertising.
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NewsTesco launches campaign to drive health credentials
Tesco has rolled out a month-long campaign to bolster its health food offer in-store, including price cuts on healthy products and TV advertising.
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OpinionOpinion: Lessons from the legendary Feargal Quinn
Irish retail entrepreneur Feargal Quinn was ahead of his time – today he’d be called a ‘disruptor’.
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Retail VoiceTop three ways to boost loyalty and footfall
How can retailers forge stronger relationships with their customers and encourage them to shop in store? Mood Media has the answer.
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AnalysisAre retailers falling short on customer strategies?
Economic uncertainty plus the evolution of the connected consumer is allowing nimble retailers to cash in while some legacy brands being left out in the cold.
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VideoWatch: B&Q launches first ever pop-up garden
B&Q has launched its first pop-up garden event in Soho Square, London, as it reappraises its brand image and attract a new, younger market.
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GalleryJohn Lewis debuts in-store experiential summer campaign
A new in-store marketing campaign at Middle-England’s favourite retailer aims to make John Lewis stores a year round eye-opener, not just at Christmas.
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Retail VoiceCarpetright transforms service with new tech
As Carpetright reaps the rewards of a centralised appointment booking system, Kirona take us through the steps to the retailer’s success.
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NewsRetail diary: AO.com and WHSmith’s chocolate bounty
AO.com shows off its talents in its latest sponsorship campaign whilst WHSmith promotes a tasty offer for travellers with room in their suitcases.