All Customer articles – Page 128
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AnalysisAnalysis: What’s next for retail subscription services?
Zalando’s launch of premium service Zet is the latest retail membership scheme, adding to the proliferation of such initiatives.
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CartoonBlower’s retail cartoon: Drama at John Lewis
Cartoonist Patrick Blower’s take on John Lewis sending staff to drama lessons to improve customer service.
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OpinionOpinion: Seb James on why Amazon is not invulnerable
On July 11, Amazon trumpeted a retail event: Prime Day. We must all pause for a moment and marvel at the ability of this Seattle monolith to change the way that, 4,777 miles away, all of us now think about shopping.
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OpinionOpinion: There’s more to seasonal retail than tennis balls
A competition to celebrate Wimbledon puts into sharp relief what needs to be done to make an impact.
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NewsJohn Lewis hires brand experience manager for new store
John Lewis will hire its first-ever manager of brand experience for its new Oxford store in a bid to ramp up its experiential credentials.
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AnalysisAnalysis: Peak stuff? It’s leisure spend that’s vulnerable
Ikea reckons consumers have hit “peak stuff”. Next’s Lord Wolfson says there’s a “continuing trend towards spending on experiences”, and Dixons Carphone’s Seb James thinks “shoppers are now only grazing on ownership”.
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AnalysisHow can retailers give consumers what they want?
American Express reveal why personalised messaging is key to ensuring high levels of customer retention.
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OpinionOpinion: Bridging the AI gap in retail marketing
The first step for retailers looking to realise the benefits of AI marketing is to understand exactly where they are now.
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OpinionOpinion: Learning from the ecommerce giants
The third annual Amazon Prime Day kicked off in the UK at 6pm last night and runs for a full 30 hours – having been extended from 24 hours in 2016.
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AnalysisOnline secret shopper: Next must start with customers
With its share price having dropped more than 50% from its 2015 high, Next has fallen off its pedestal. Ecommerce expert James Hammersley investigates.
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NewsAmazon raises curtain on Prime Day discounts
Amazon has unveiled details of some of its biggest Prime Day deals as the start time of the promotional spectacular nears.
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AnalysisOpinion: Welcome to the ‘curated’ shopping experience
Many retailers are currently fond of claiming that their ranges are ‘curated’. Maybe they are, but does this actually make things better?
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AnalysisHow Amazon does data – and what others can learn
As Amazon’s Prime Day gets under way, what can retailers learn from the online powerhouse and its approach to data, customer experience and long-term profit?
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OpinionOpinion: The future of shopping – functional or fun?
The general consensus is that in the future shopping will be either functional or fun.
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AnalysisAmazon Prime Day: How it’s changing retail
Amazon’s Prime Day promotion, which kicks off on Monday, has become a red-letter day in the retail calendar. Here we look at the impact of the promotional spectacular and how it has become a consumer phenomenon.
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Retail VoiceWhat makes shoppers pick bricks over clicks?
Mood Media uncovers three key reasons why consumers are continuing to shop in physical stores instead of online.
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AnalysisFashion victims: How to keep your brand cool
Fashion is fickle. One day you’re hot, the next you’re not. Why does a brand stop being cool and what can be done to turn it around?
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OpinionOpinion: Why retail must not ignore new data protection
The General Data Protection Regulation (GDPR) comes into force next May and its implementation could upend retailers’ marketing strategies.
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OpinionOpinion: How Superdrug made up ground in beauty
Superdrug’s stellar full-year results were driven by strong sales in its cosmetics division as the retailer contours its business for a younger shopper.
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Retail VoiceThink audio shopping is a joke? Think again
With sales of Amazon Echo and Google Home increasing, audio shopping is changing the customer journey and retailers need to take notice.