All Consumer insight articles – Page 22
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NewsGoogle, John Lewis and M&S on backing the right tech
Directors at Google, John Lewis and M&S spoke today about backing the right tech.
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Retail VoiceMarketing myth #1 – should marketers use urgency?
With an identified range of 15 marketing emotions, Persado shows brands how to take their relationships with online shoppers to the next level.
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AnalysisJon Rudoe: Gut feeling isn't dead in big-data retail
Data analytics are revolutionising retail – and most other industries too.
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Report StoreKeeping Up With the Ever-Changing Consumer
How to build long-lasting relationships with disengaged shoppers
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OpinionRowan Gormley: What direct marketers can teach us
At heart, I’m a direct marketer and relatively new to the world of multichannel retailing.
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Retail VoicePowering profits with personalisation engines
Personalisation engines are enabling retailers to dive deeper into customer behaviour, as Gregory Gazagne, executive vice-president at Criteo, EMEA, explains.
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AnalysisAnalysis: Why retailers should be engaging the ageing
The population may be living longer than ever before, but retailers are not doing enough to capture the spending power, or the interests, of their older customers.
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NewsConsumer spending power down across Britain
Discretionary spending power has shrunk across three-quarters of the UK, according to the Asda Income Tracker.
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AnalysisAnalysis: What’s next for retail subscription services?
Zalando’s launch of premium service Zet is the latest retail membership scheme, adding to the proliferation of such initiatives.
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AnalysisHow can retailers give consumers what they want?
American Express reveal why personalised messaging is key to ensuring high levels of customer retention.
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OpinionOpinion: The future of shopping – functional or fun?
The general consensus is that in the future shopping will be either functional or fun.
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Retail VoiceWhat makes shoppers pick bricks over clicks?
Mood Media uncovers three key reasons why consumers are continuing to shop in physical stores instead of online.
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OpinionOpinion: Why retail must not ignore new data protection
The General Data Protection Regulation (GDPR) comes into force next May and its implementation could upend retailers’ marketing strategies.
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OpinionOpinion: How Superdrug made up ground in beauty
Superdrug’s stellar full-year results were driven by strong sales in its cosmetics division as the retailer contours its business for a younger shopper.
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Retail VoiceThink audio shopping is a joke? Think again
With sales of Amazon Echo and Google Home increasing, audio shopping is changing the customer journey and retailers need to take notice.
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Retail VoiceMaximise your data without breaking the bank
InterSystems reveals how retailers can achieve a 360-degree understanding of their customer data without compromising on reliability, scalability or security.
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Retail VoiceHabits of the British shopper revealed
Consumers hate queuing and love shopping online, but are still more likely to buy in store, according to research by Adyen on today’s shopper.
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NewsRetail academics open up access to industry research
The retail implications and opportunities of an ageing population will be explored at a special seminar organised by the National Retail Research Knowledge Exchange Centre (NRRKEC).