Golden quarter: How retailers are preparing for another cash-strapped Christmas
With the macroeconomic environment looking gloomier than ever, we spoke to some of the UK’s biggest retailers to get their take on whether this year’s festive season will be feast or famine.
Consumer sentiment stands at -13 ahead of Christmas, according to PwC’s most recent survey, with 30% saying they will spend less on Christmas shopping this year due to the cost of living crisis.
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