All Consumer insight articles – Page 24
-
News
Webinar: Topman, Alliance Healthcare and Carpetright's smarter customer journeys
Hear from an impressive retail panel on how to profit from savvy customer insight by registering for our free webinar on September 22.
-
Data
Data: Which in-store technologies do shoppers rate as cool or creepy?
How do shoppers respond to the new technologies that are being increasingly used by retailers in-store? Do they rate them as cool or creepy?
-
News
Webinar: Striking up an emotional connection with your consumer is crucial
Studies have shown that positive emotions towards a retail brand have a far greater influence on consumer loyalty than trust.
-
Opinion
Opinion: Why retail can do even better with women on top
Things have moved on quite a bit for women since Emily Davison threw herself under the King’s horse at the Derby in 1913.
-
News
Sainsbury's poaches News UK's Andrew Day for new chief data officer role
Sainsbury’s has poached News UK’s Andrew Day to become its first chief data officer as the retailer drives its focus on customer insights.
-
Analysis
Infographic: Mobile apps for the modern consumer
How are shoppers interacting with retailer apps on their smartphones and tablets? Find out in this new infographic.
-
Opinion
Retail surgery: How can retailers make the most of Wi-Fi analytics?
How can retailers make the most of Wi-Fi analytics?
-
Analysis
Infographic: Improving the cross-device retailing journey for consumers
Understanding how consumers shop across multiple platforms will grow increasingly important for retailers as online journeys become more complex.
-
Opinion
Opinion: The Ramadan rush and how retailers can cash in
As Middle Eastern tourists hit the high street, which retailers are they buying from and how can businesses ensure their offer is relevant?
-
Analysis
How retailers are using innovative technologies to capture new data sets
Find out how retailers are boosting business opportunities and benefiting from combining new sets of metrics and traditional data.
-
Opinion
Opinion: Millennials vs grey pound – who holds the key to future success?
Retail success depends on staying relevant, but it’s been a long time since any single retailer conquered the Herculean task of attracting all types of customer in one format.
-
Opinion
Blog: Analysing consumer habits helps retailers tailor the shopping experience
Hermes’ marketing manager Matt Diner on why identifying the specific personality traits of your target audience should be top priority.
-
Analysis
Analysis: The role of store associates in the digital age
Retail Week and Manhattan Associates investigate the role of technology in the evolving retailer-customer relationship in a new report.
-
Data
Data: Retailers should take advantage of increasing consumer confidence
Shoppers believe the worst is behind them and their personal economic situation will improve or stay the same this year.
-
Opinion
Retail surgery: How retailers can use microsites to the max
How can online retailers use microsites?
-
Analysis
Analysis: How retailers can adapt to a ‘peak stuff’ consumer mentality
When Ikea’s head of sustainability Steve Howard stated that the West had reached a state of ‘peak stuff’, the reaction was one of surprise.
-
Data
Data: Grocery prices now easier to compare, IGD ShopperVista shows
Shoppers say they now find it easier to compare grocery prices in store, as retailers continue to focus on attractive promotions.
-
News
Shop Direct takes a Very big stride to transform customer experience
Etailer Shop Direct improved its personalisation strategy to win the Zensar Retail Technology Initiative of the Year Award.
-
Analysis
Accelerating towards a profitable customer-centric transformation
How can retailers speed up the move to omnichannel while at the same time balancing the need to be both profitable and consumer-centric?
-
Retail Voice
Opinion: How to prepare for a new era of retail in 2020
Fast-forward four years from now and there will be a very different set of shoppers who have adopted a very different way of shopping.