‘Asos hasn’t captured the hearts and wallets of Gen Z and Gen Alpha’


The news this week of more upheaval at Asos, with senior leadership departures following a 12-month revenue decline, is a stark reminder of how challenging it is to remain relevant in today’s ever-changing retail world.

AsSeenOnScreen. The original name for Asos back in 2000. Its product design and price points immediately captured the attention of aspirational fashion fans seeking to emulate the style of celebrities on film, TV and magazines.

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