How can you cut through the noise in a world where consumers are hypersensitive to price, crave authenticity and have retailers queuing up to give it to them? 


This summer, we brought together a group of 10 UK retail executives – including from Very and HMV UK – industry leaders and a consumer behavioural expert to answer this question. 

Combined with interviews with 2,000 UK consumers on their biggest loyalty drivers, conducted by our partner American Express, it gives us a true picture of what’s really turning shoppers on to – and off – retailers. 

Now, we can now share these findings with you. 

Read Lessons in Loyalty: How to turn customers into advocates for free today to: 

  • Access actionable takeaways on how to win, and crucially maintain, brand loyalty 
  • Understand what’s working straight from the mouths of HMV UK, Very, LK Bennett and Hackett leaders 
  • Get insider insights from BRC, BIRA and FSB on the consumer trends shaping the market