PROMOTIONAL RESEARCH
How can you cut through the noise in a world where consumers are hypersensitive to price, crave authenticity and have retailers queuing up to give it to them?
This summer, we brought together a group of 10 UK retail executives – including from Very and HMV UK – industry leaders and a consumer behavioural expert to answer this question.
Combined with interviews with 2,000 UK consumers on their biggest loyalty drivers, conducted by our partner American Express, it gives us a true picture of what’s really turning shoppers on to – and off – retailers.
Now, we can now share these findings with you.
Read Lessons in Loyalty: How to turn customers into advocates for free today to:
- Access actionable takeaways on how to win, and crucially maintain, brand loyalty
- Understand what’s working straight from the mouths of HMV UK, Very, LK Bennett and Hackett leaders
- Get insider insights from BRC, BIRA and FSB on the consumer trends shaping the market
American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.comView full Profile
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