Black Friday

News and analysis surrounding Black Friday, the annual sales extravaganza.

Our top Black Friday story

Christmas 2020 index

Five lessons from Christmas retailers must act on to nail peak 2021

2021-03-16T06:30:00+00:00Promotional research for

Christmas 2020 might have been unique, but it produced learnings that will be crucial for all retailers as they navigate a much-changed market. Here are five key lessons taken from Retail Week’s Christmas 2020: Learnings for the year ahead report that retailers need to act on now to nail peak 2021.