Debenhams Group has launched a new artificial intelligence solution to help its brands manage stock, sales and pricing more effectively during the peak trading period.
The PrettyLittleThing, Boohoo and Karen Millen owner said the technology will provide teams with a clearer view of demand and performance by combining information on stock, pricing and promotions.
It said brands will be able to respond quickly and make decisions faster as shopping patterns shift through the season.
Debenhams said the new solution, created in partnership with UiPath-owned AI firm Peak, will help strengthen planning and coordination across the group in the run-up to Black Friday and the festive shopping season.
It is not the first time the retail giant has teamed up with Peak, with the pair first working together in June to explore how AI could enhance product pricing and promotions.
Debenhams Group chief executive Dan Finley said: “As a digital-first retailer, we’re embracing AI to make smarter, faster decisions that simplify our operations and enhance the customer experience.
“This technology will transform how we manage stock and pricing, especially during the busy festive season, and help us continue to deliver great value and service across all our brands.”
Peak chief executive Richard Potter added: “The future of retail belongs to intelligent AI systems, ones that will optimise decision making and take action alongside the business team.
“By bringing this level of agentic AI innovation to market, Debenhams Group is setting the benchmark for how technology can transform retail performance today.”
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