All World Cup articles
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NewsShop price inflation falls despite mounting cost pressures
Shop price inflation fell in July as retailers competed to keep prices low during sweltering temperatures and with the World Cup on.
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NewsConsumer confidence on the up thanks to football, heatwaves and a new PM
Consumer confidence was on the rise in July, delivering the largest monthly increase since November 2023.
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NewsWorld Cup helps drive strongest volume growth outside major holidays
Unit growth at grocery retailers was up by 1.1% year on year in the four weeks to July 11, NIQ has reported, in the strongest volume performance of the last 12 months barring Christmas and Easter
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Chart of the WeekRetail theft rose as England advanced through the World Cup
As England went further in the World Cup, fan enthusiasm soared and footfall climbed on match days. But while passion grew, so did theft
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NewsEngland’s World Cup win provides footfall boost for night-time economy
England’s World Cup win over Norway on Saturday night/early Sunday morning provided a boost to the country’s night-time economy.
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NewsTikTok Shop UK’s Summer Sale delivers double-digit sales
TikTok Shop UK’s Summer Sale has driven double-digit year-on-year sales for businesses on the platform, Retail Week can reveal.
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NewsAO sees double-digit increase in TV sales thanks to World Cup
AO has recorded a double-digit year-on-year increase in TV sales as the men’s FIFA World Cup drives demand.
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NewsSelfridges launches first FIFA licensed fashion collection
FIFA’s first-ever official licensed fashion collection, FIFA 1904, has launched inside Selfridges’s London Oxford Street in time for the 2026 World Cup football tournament, Retail Week can reveal.
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NewsBoots extends Deliveroo opening hours as demand surges over World Cup
Boots is extending its opening hours across select Deliveroo locations as demand for convenience ramps up during the World Cup.
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NewsAsda expands partnership with Deliveroo as World Cup fever takes hold
Asda is expanding its on-demand food delivery service with Deliveroo as shoppers stock up for the World Cup.
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NewsGrocery inflation slows as record May temperatures drive grocery spending
Grocery inflation slowed again in June as record temperatures in May helped drive grocery sales.
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Opinion‘With every World Cup goal, retail scores too’
A good start to the World Cup by England and Scotland raises hopes of a benefit to retail sales and a boost to the feel-good factor, says George MacDonald
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AnalysisTesco boss Murphy talks softer sales, inflation and being World Cup ready
Tesco chief executive Ken Murphy shrugged off market concerns this morning after softer-than-expected first-quarter sales at Britain’s biggest retailer dented its share price.
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NewsAsos strikes partnership with Deliveroo for limited-edition football shirts
Asos has teamed up with Deliveroo to make a limited-edition drop of Asos Design football shirts available to order through the instant delivery firm’s app.
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NewsAmazon unveils ‘Summer of Football’ storefront
Amazon has opened a ‘Summer of Football’ storefront, offering consumers a one-stop destination for everything they need to enjoy the matches in the FIFA World Cup tournament.
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NewsSports Direct partners with Zapp for World Cup 2026 merch ahead of the tournament
Sports Direct is providing an on-demand, rapid delivery service of FIFA World Cup 2026 merchandise for Londoners ahead of the football tournament.
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DataChart of the Week: How much does the World Cup boost retail sales?
There are just a few weeks to go until the World Cup starts, and retail is hoping it might lift the glum mood that consumers are in.
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OpinionRetail surgery: What should we learn from this year’s marketing campaigns?
With the Commonwealth Games finished, retailers are at the end of a packed summer of sport which also included the World Cup and three legs of the Tour de France in England.
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AnalysisIn pictures: Adidas’s World Cup marketing was the biggest in the brand’s history
Discover the strategy that design agency Fitch used to mastermind Adidas’s biggest ever marketing campaign for the World Cup.
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NewsNick Bubb’s verdict: Sports Direct - challenging targets?
Mike Ashley is keen to encourage Sports Direct staff to work even harder to hit the company’s EBITDA target, but is this year’s target that challenging?

















