Marks & Spencer launches livestreaming shopping service

Live shopping on Marks & Spencer's website

Marks & Spencer aims to inspire customers and generate spend with the launch of a live shopping service on its website.

The service allows shoppers to watch a live broadcast presented by an M&S expert and an “external influencer”, asking questions and purchasing products as they view.

The livestreaming initiative began today when Marks & Spencer put its Goodmove athleisure range in focus.

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