Marks & Spencer aims to inspire customers and generate spend with the launch of a live shopping service on its website.
The service allows shoppers to watch a live broadcast presented by an M&S expert and an “external influencer”, asking questions and purchasing products as they view.
The livestreaming initiative began today when Marks & Spencer put its Goodmove athleisure range in focus.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.