Marketing: How AI has transformed advertising and brand storytelling

Illustration of marketing dashboards

Source: GettyImages/E+/sankai

AI’s role in retail has long been a hidden one; tucked away in supply chains, quietly optimising operations. Now, it’s moving to the front of house, reshaping how retailers attract and keep customers.

AI’s role in retail has long been a hidden one; tucked away in supply chains, quietly optimising operations. Now, it’s moving to the front of house, reshaping how retailers attract and keep customers.

 

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