Deals are already under way for Black Friday 2020, which is predicted to be a bumper event for online retailers. Retail Week tracks the promotions being run by the UK’s biggest retailers this year.

Experts at online trade body IMRG believe that online sales will grow between 35% and 45% between November 23 and 30, following the closure of non-essential retail stores.


Many retailers have pushed the button on Black Friday deals early this year to encourage shoppers to get ahead with festive purchases and avoid delivery backlogs close to Christmas.

According to IMRG data, which tracks 320 retail websites, 4.3% of retailers were live with Black Friday deals on November 4, compared with just 2.3% in 2019.

However, some retailers, including M&S and Next – which had participated in the discounting bonanza last year – have opted not to run Sales this year.

Retail Week is tracking what promotions retailers are running in our regularly updated Black Friday 2020 deal tracker.


RetailerStart dateDeals on offer
Amazon October 26 Amazon is running both flash deals and long-running deals across all categories. Early deals have included: 74% off Oral-B SmartSeries 6500 toothbrush (was £229.99, now £59.99), 29% off Amazon Kindle (was £69.99, now £49.99), 45% off De’Longhi Lattissima Touch coffee machine (was £279.99, now £154.99) and 50% off Remington D3198 hairdryer (was £44.99, now £22.49)
Arcadia  November 16 Arcadia brands Miss Selfridge, Burton,  Dorothy Perkins, Evans and Wallis are now offering up to 50% off everything until Thursday. Further deals are expected on Black Friday itself. No details have been released as of yet of Topshop’s Black Friday plans.
Asos November 27 to 30 Details are scant, but the etailer has promised “big, juicy discounts” on its 850+ brands
Boots November 4, running for a month Boots boasts more better-than-half-price gifts than ever before. Deals include: up to 20% off fragrance brands such as Givenchy, better than half price on Clinique and 50% off Fenty Beauty, better than half price on Remington Titanium Triple Foil electric shaver and Babyliss Super-Fast Pro hairdryer
Boux Avenue November 25 Boux Avenue will be a 20% discount across all items on its site, including its new Bouxtique range, from Wednesday, November 25 until Cyber Monday, November 30. 
Carphone Warehouse November 10 Carphone Warehouse promises a price refund on any products that undergo further price drops on Black Friday. Deals include: £130 off an iPhone 7 32GB (unlimited data) contract, £72 off a Google Pixel 4A (10GB data) contract and £96 off a Huawei P30 (20GB data) contract
Currys PC World November 10 Savings of up to 68% on tech and the retailer promises a price refund on any products that undergo further price drops on Black Friday. Deals include: 68% off a Tassimo by Bosch coffee machine (was £89.99, now £29), 62% off Marshall wireless Bluetooth headphones (was £129, now £49), 35% off Fitbit Inspire 2 with free Google Mini (was £138.99, now £89.99), 26% off Lenovo IdeaPad 3 (was £379, now £279), 32% off Hotpoint 1400 spin washing machine (was £319.99, now £219)
Debenhams November 15 Debenhams is running 14 days of deals. Its key focus will be around beauty gifting, Christmas gifts, sleepwear and knitwear, including its new cashmere range. Offers will be a mix of stand-alone discounts, category promotions and daily deals  It kicked off with promotions including 50% off selected menswear, 30% off watches, 20% of women’s accessories and half-price handbags.
John Lewis November 24 until December 2 The department store announced that its Black Friday promotions will run up until December 2 across a range of categories, including home, fashion, electricals and gifting. Samsung, Apple and Sony products will be on offer, and up to 30% deals on cookware, and up to 20% off fashion lines including Barbour, Coach and Diesel. Its ‘Never Knowingly Undersold’ pledge will see it price-match deals offered by competitors
Missguided November 1 until Cyber Monday (November 30) Missguided is dropping daily deals throughout November. Its current deal is up to 60% off lockdown styles, with an additional 15% off discount code able to be added on top
Superdrug November 4 until December 1 Deals include: 54% off Babyliss Smooth Radiance straighteners (was £49.99, now £22.99), 62% off Revolution’s You Are The Revolution makeup set (was £80, now £30), 50% off Sanctuary Spa Signature Showstopper bath and body gift set (was £40, now £20)
Tesco November 11 Tesco launched its early Black Friday Sale last week with deals including 40% off Paw Patrol toys, 34% off a Babyliss Midnight Luxe hairdryer, and 40% off JVC true wireless Ha-A10t wireless headphones (now £30). Further deals are expected to be unveiled imminently. Tesco has since launched an extended Black Friday sale starting November 23, with deals to be found online and at all of its Extra and superstores.
The Very Group Early November Very is running a selection of Black Friday deals already, including 33% off Shark cordless vacuum cleaner (was £449, now £299), 47% off Nespresso Magimix Vertuo LE coffee machine (£149.99, now £79.99), 40% off selected Silentnight mattresses and pillows and 40% off fragrances