All Dixons Carphone articles
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NewsCurrys boss Baldock: No justification for more Covid trading restrictions on retail
Currys chief executive Alex Baldock believes there are almost no circumstances in which further trading restrictions should be imposed on retailers as the latest Covid variant takes hold.
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Opinion‘Currys’ strangers to friends strategy looks like a recipe for success’
Data has long been mooted as the key to customer loyalty, but Currys intends a personal and personalised strategy to set it apart from its competitors.
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OpinionAlex Baldock: ‘Pasting on branding over nothing underneath just breeds cynicism’
“Baldock! Branding’s just flower-arranging, right?” The man firing this at me – years ago – was a Harvard professor of marketing, so I suspected a trick question. But it set me thinking.
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VideoRetail Question Time: Climate change and the consumer
Climate change and sustainability have rocketed up the retail agenda and will be in the spotlight even more in the run-up to the COP26 conference later this year. Dixons Carphone group sustainability director Moira Thomas and sustainable business strategic adviser Mike Barry, former director of sustainable business at Marks & Spencer, discuss the implications for shoppers and retailers.
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Deep diveDeep dive: Tackling the fulfilment nightmare before Christmas
With online sales expected to remain high this golden quarter and the industry facing operational challenges as the first post-Brexit Christmas, Retail Week explores how retailers can shore up their operations and fulfilment to meet consumer demand ahead of peak.
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Opinion‘Retail’s best employers will be retail’s best performers as the world adapts after Covid’
As he unveiled annual results for a year of near-unprecedented disruption, Dixons Carphone boss Alex Baldock was particularly pleased about one aspect of the electricals retailer’s performance.
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Analysis‘I want it and I want it now’: How Dixons and Screwfix are serving impatient shoppers
As rapid delivery services multiply across grocery, Retail Week explores how Dixons Carphone and Screwfix are joining the race to bring laptops and power tools to customers in half an hour or less.
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NewsDixons Carphone swings into the black as boss hails strong year
Dixons Carphone has swung back into profit and reported soaring sales as boss Alex Baldock hailed the retailer’s strong performance in the financial year.
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AnalysisThree ways retailers are rethinking stores for future success
Retail Week’s inaugural Stores Week, celebrating bricks and mortar, kicks off today. From The Entertainer and Dixons Carphone to Theo Paphitis Retail Group and AS Watson, retailers and brands from across the sector will reveal how they’re shaping their store strategies. Here’s a taster of what to expect.
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NewsDixons Carphone rebrands all UK businesses as Currys
Dixons Carphone has brought its four businesses together to become Currys.
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Prospect AnalysisCurrys (SWOT)
The merger between the two businesses increased its scale and it is well placed to take advantage of the trend for connected devices, but the mobile side of the business is dependent on network operators continuing to provide access to their services.
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Prospect AnalysisEcommerce at Currys
Ecommerce priorities are all about transforming the customer experience by simplifying the journey and adding a lot of functionality.
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Prospect AnalysisCustomer and marketing at Currys
Currys has identified an opportunity to establish a new kind of connected retailing by providing a complete solution for customers from the hardware through to delivery, after-sales support and recycling.
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Prospect AnalysisStores at Currys
Stores, and in particular store staff, are set to play a key role for shoppers in the discovery of new technology. The importance of the assisted sale in electrical and mobile products – often high cost and complex to understand – is why stores very much remain pivotal to Baldock’s turnaround strategy.
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Prospect AnalysisCurrys (People)
The former Shop Direct boss Alex Baldock took over from Seb James as CEO in April 2018. Since then he has created a leaner group executive committee.
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Prospect AnalysisTechnology strategy at Currys
The technology function at Currys plays a different role to that of many other retailers – both delivering the traditional support in running a retailer and also the B2B services company Connected World Services.
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Prospect AnalysisCurrys (Strategy)
CEO Alex Baldock’s strategy to reboot Currys is aimed at realising benefits from the Dixons and Carphone Warehouse merger to create a unified business, based on four main pillars: growing online, overhauling the mobile category, extending credit, and enhancing the customer experience.
