Alex Baldock: ‘Stores still have a central role – alongside online, not replaced by it’

Alex Baldock

Everyone knows that one effect of the pandemic will be a dramatic and enduring shift away from stores to online, right? Not quite.

People are yearning for human contact. We’re social beings, after all. You see it in the joy on people’s faces as they’ve piled back into pub gardens. And, yes, back into shops.


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