Matalan chief commercial officer on modernising the retailer for ‘new chapter’
Matalan has been undergoing a style, digital and store transformation over the last few years, and its new autumn/winter collection marks the start of a new era
The retailer is waving goodbye to its Papaya and Et Vous own-brands and stitching ‘Matalan’ back into its clothing in a vote of confidence on its new direction.
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