The high-street health and beauty retailer will be available on the rapid delivery platform in time for the festive season.
Just Eat says that Superdrug is the “most searched high street retailer” on the platform yet to be available. The partnership means that from November, shoppers in selected postcodes will be able to order from 29 Superdrug stores.
These include Marble Arch, Glasgow Fort Shopping Centre and Bristol Gallagher Retail Park, with the plan to offer the service across the country by March next year.
The statement from Just Eat says that customers will now have access to over 8,000 products in Superdrug’s assortment across 43 categories, including beauty, fragrance, baby care and medicine.
“We’re thrilled to partner with Just Eat, bringing our customers their favourite products straight to their door in thirty minutes or less,” said Superdrug chief operating officer Simon Comins.
“In the last year alone we’ve sold over three million health and beauty products through our app, and our new exclusive partnership with Superdrug in time for Christmas will offer our customers instant access to even more choice,” added Just Eat grocery and retail director Caroline Bates.
It follows Asda’s announcement last week of an expansion of its partnership with Uber Direct. Rapid delivery now accounts for almost 10% of grocery sales in the UK, with the majority of that on aggregators like Uber Eats, Deliveroo and Just Eat.
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