Grocery giant Asda has announced the expansion of its rapid delivery partnership with Uber Direct, signing a new multi-year preferred partner agreement.
The extended partnership between the two brands will increase the availability of Asda’s Express Delivery service across the UK, allowing the grocer to “fulfil large basket orders nationwide, [and] allowing customers to use the on-demand offering for their weekly grocery shop”.
The retailer has partnered with Uber on delivery fulfilment since 2021, when Asda first launched its on-demand delivery proposition. The service originally fulfilled orders from approximately 300 Asda superstores across the UK, with plans to expand the proposition to more stores in 2026, “significantly broadening Asda’s customer reach”.
The retailer also said the new partnership was another step forward in its mission to “deliver real value for ordinary working people”.
In the UK, on-demand delivery currently counts for almost 10% of grocery sales with this percentage figure “projected to grow significantly before the end of the decade”.
Asda vice president of online Barney Burgess said: “Express Delivery has proven particularly popular with our customers, enabling them to have their everyday essentials delivered within hours of placing an order.
“Uber Direct’s strong performance and reliable service has been vital in helping us to grow the service to date. We are excited to continue growing our partnership with Uber Direct and to keep delivering an exceptional and convenient service to our customers”.
Uber Direct EMEA regional manager Caroline Varga said: “It’s been incredibly exciting to be part of Asda’s growth journey these last few years, and we look forward to building an even closer relationship. This deal is a testament not just to the strength and competitive advantage provided by our white-label delivery service, but also a reflection of the success we’ve seen through the wider Uber partnership, across both the Uber Eats and Uber Direct platforms.”
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