Fashion retailer Oasis has launched hourly online delivery slots as it seeks to provide a more convenient shopping experience.

Launching today (October 28), customers will be able to select a convenient hourly time slot for a same day delivery or any point over the following three days. The products will be delivered from Oasis stores within a 15 mile radius of the recipient’s address.

The service, which is free for customers spending over ÂŁ100, is provided in partnership with Shutl, and builds on its existing 90-minute delivery service relationship with the delivery start-up.

Customers will be able to GPS-track the delivery process.

Oasis chief operating officer Hash Ladha said: “A multichannel, social shopping experience is at the heart of everything we do at Oasis. In response to the ever-evolving shopping habits of our customers, we are thrilled to offer an innovative, time-sensitive, online delivery service – a first for a UK fashion brand – which, in partnership with Shutl, provides an enhanced shopping experience in tune with our customers’ shopping needs.”

Last week eBay acquired start-up Shutl for an undisclosed sum.

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