Asos pierces war gloom with ‘green shoots’ update

Jose Antonio Ramos Calamonte

As Asos pushes on with its turnaround, boss José Antonio Ramos Calamonte was able to report the first monthly increase in new customers for five years, and changes made to sourcing mean there has been no war hit so far

Asos pierced the gloom afflicting much of retail when it issued interim results showing some progress in its lofty ambition to be “the most inspirational destination for young fashion lovers on the planet”.

 

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