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The future of beauty and wellness: TikTok, science and beautybots
A lot has changed in health and beauty in recent decades, but what do the behaviours of consumers now mean for the category in the long term?
- The beauty category has had more than 200 billion views globally on TikTok
- Beauty represents 40% of sales on the platform
- ”Holistic wellness” and “blue beauty” are among the most popular search trends
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