Clarks has strengthened its global digital footprint after launching on platforms such as Shein, Walmart and Secret Sales, Retail Week can reveal.
The Somerset-founded retailer said the new marketplace partnerships will help the brand reach new consumers and make it easier for them to buy its products online.
Clarks has recently launched on Shein and Secret Sales in the UK and will expand onto Secret Sales Netherlands and Dress for Less before the end of the year.
The retailer has also gone live on Shop Simon, Walmart, and Shein in the US, with Target joining the list of distributors in December.
It follows the brand’s TikTok Shop UK launch in September, which saw the labels’ best-selling styles available to purchase through the social media app. This has since been expanded to the Americas and will go live in Europe next year.
Clarks UK, Republic of Ireland and Europe president Joe Ulloa said: “Expanding into new digital spaces helps us meet customers where they are. We’re making Clarks even more accessible while continuing to offer fantastic products at great prices. Value and comfort remain at the heart of everything we do.”
Clarks is gearing up to launch its own digital marketplace early next year as it looks to diversify its offering beyond footwear.
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