All Clarks articles

  • Jonathan Ram Clarks
    News

    Clarks appoints new chief executive as it ‘looks forward to new phase’

    2022-03-16T07:33:00Z

    Footwear specialist Clarks has named Jonathan Ram as chief executive as it seeks to rekindle success.

  • Simon Clarke CIO_Clarks
    Prospect People

    Simon Clarke

    Clarks

    Chief information officer at Clarks

  • Clarks sign
    News

    Clarks boss steps down after just nine months at the helm

    2021-11-08T15:54:00Z

    Clarks chief executive Victor Herrero has left his role to take on greater responsibilities at parent company LionRock.

  • Exterior of Clarks Pure store in Manchester
    News

    Clarks slumps to record losses due to Covid-19 restrictions

    2021-10-22T11:36:00Z

    Footwear specialist Clarks has slumped to record losses in its more recent full-year results due to coronavirus restrictions and store closures.

  • Marks & Spencer screenshot showing Nobody's Child range sold online
    News

    Marks & Spencer adds new fashion brands to online stable

    2021-08-16T11:37:00Z

    M&S is to introduce six more fashion brands to its online platform as it builds its ecommerce operations.

  • Clarks pink suede children's shoes
    News

    M&S launches Clarks tie-up in kids’ and casual clothing push

    2021-06-28T15:12:00Z

    Marks & Spencer will start selling Clarks children’s shoes this week as part of its shift away from special occasion clothing.

  • people-overview-prospect
    Prospect Analysis

    Clarks (People)

    Clarks

    Jonathan Ram joins Clark’s from US business HanesBrands following a period of upheaval, which saw much of the leadership team including chief executive officer Giorgio Presca, chief commercial officer Massimo Barzaghi and chief people officer Difna Blamey resign from the business. 

  • Prospect Analysis

    Clarks (Overview)

    Clarks

    Clarks is among the largest footwear companies in the world. The footwear specialist trades through some 1,145 stores, of which 320 or so are based in the UK and Ireland. It is also active in wholesaling in its regions. The past few years have been a difficult trading period for Clarks and the situation has been exacerbated by the pandemic.

  • financial-analysis-prospect
    Prospect Analysis

    Clarks (Financials)

    Clarks

    Clarks’ trading performance in its domestic market has fluctuated, but it has continued on a downward trend now for five years. The challenging 2019 financial year to 1 February 2020 reiterated the need for significant restructuring of Clarks’ business before sales tumbled and the retailer plunged into the red in the 2020 financial year. Group sales fell 43.6% and UK sales slumped 42.7% to £270.6m.

  • swot-analysis-prospect
    Prospect Analysis

    Clarks (SWOT)

    Clarks

    Clarks is the UK’s largest specialist footwear retailer and has a global profile synonymous with quality. The company has high brand recognition in North America and a more premium position overseas than at home. However, retail sales have been volatile in recent years and the brand needs to ensure it remains relevant.

  • strategy-prospect
    Prospect Analysis

    Clarks (Strategy)

    Clarks

    Clarks has conceded that its results have “deteriorated significantly” and that it is in need of a “radical transformation”. This has been due to a range of factors, including the inability to keep pace with the rapid consumer shift to digital, challenging economic conditions and significant changes in strategy and leadership, and the need for change has been emphasised by the impact of the coronavirus pandemic. Its focus is now on stabilising the business and returning to profitable growth.

  • ecommerce-strategy-prospect
    Prospect Analysis

    Ecommerce at Clarks

    Clarks

    The UK and US are the retailer’s biggest online drivers. All websites have been consolidated to a single global ecommerce platform, using SAP’s Hybris technology to improve look, feel, functionality and support channel connectivity. Offering its customers more personalisation is also a priority for Clarks.

  • Clarks Pure Store_Manchester
    Prospect Analysis

    Stores at Clarks

    Clarks

    In recent years, there has been a steady reduction in the total number of outlets operated in the UK and Ireland, with the closure of underperforming stores and concessions. This is set to continue as the company aims to rapidly exit its underperforming sites. At the same time Clarks is aiming to operate “bigger and bolder” store formats to attract a younger market.

  • technology-strategy-prospect
    Prospect Analysis

    Technology strategy at Clarks

    Clarks

    Clarks says its long-term goal is to simplify and streamline its technology infrastructure by 2025 with an eye to making the business more agile. It aims to ready the business digitally for the coming decades and will prioritise its investments for areas with maximum ROI.

  • customer-marketing-strategy-prospect
    Prospect Analysis

    Customer and marketing at Clarks

    Clarks

    Clarks’ overall brand strategy is to become the leading choice of everyday footwear on a global scale, by remaining the brand of choice for children’s shoes while becoming the first choice for adults. This second aim is particularly challenging as the Clarks’ name is not perceived as a brand at the cutting edge of footwear fashion.

  • IT-job-function-prospect
    Prospect People

    Christopher Woolley

    Clarks

    Head of service delivery at Clarks

  • supply-chain-strategy-prospect
    Prospect Analysis

    Supply chain at Clarks

    Clarks

    Clarks’ logistics are managed in-house. Recent focus has been on slashing lead times to boost the fashionability of the brand and achieving greater integration between its global resources. Developing a single stock view across its warehouse and stores is also a key priority, enabling order fulfilment to be carried out from store stock.

  • online-digital-job-function-prospect
    Prospect People

    Lucy Calver

    Clarks

    Digital director, Europe at Clarks

  • customer-job-function-prospect
    Prospect People

    Phillip Allington Ollier

    Clarks

    Vice president of multichannel customer operations at Clarks

  • outlook-analysis-prospect
    Prospect Analysis

    Clarks (Outlook)

    Clarks

    A boardroom reshuffle in early 2021 saw Presca, and other members of the leadership team, resign. With LionRock’s investment, Clarks may have the platform needed to move forward with its transformation.