Clarks has expanded its affordable children’s footwear range ahead of Back to School season, with certain styles starting from £25.
The retailer said its collection now features footwear options designed for different moments throughout the year, including a wider selection of school shoes and trainers.
The category extension forms part of Clarks’ continued focus to make children’s footwear more accessible to families across the UK.
The Somerset-based brand has introduced a limited-time summer bundle offer across selected children’s footwear, where families can buy two pairs and receive a third half price.
Clarks global head of product Dawn Porto said: “We’re proud to continue evolving our kids range to offer families more choice across school and casual footwear.
“This summer, we’ve introduced more styles at our lowest ever kids price point, making it easier for more families to access the fit, comfort and quality Clarks is known for.”
The news comes as Clarks is targeting between 15 and 20 new European store openings this year as it ramps up its retail and wholesale growth plans.
Alongside its plans to open almost two dozen new sites across Italy, Spain, France, Belgium and the UK, it is also changing its operating model in several European markets.
This follows the move to direct management in Spain, after the opening of stores in Barcelona and Bilbao, and the establishment of a Madrid-based team and showroom.
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