Clarks has expanded its athleisure portfolio with the launch of two new performance walking trainers following strong demand.
The Somerset-founded shoe specialist said that its Pace and Solevana ranges, which launched last year, had “exceeded internal sales expectations”.
The Solevana trainer had outperformed its volume targets, which Clarks attributed to its merchandising strategy, value-driven price positioning and broad comfort appeal.
As a result, Clarks is adding three new trainers to the range in the coming months: Pace Rise (£99), Pace Move (£79) and Solevana (£55).
The retailer said it was focused on growing its athleisure category through increased product depth, wider price accessibility and product innovation through its direct-to-consumer and wholesale channels.
It forms part of the brand’s ambition to grow across comfort-led active categories while maintaining mass accessibility through strategic merchandising, focused marketing and varied price-points.
Clarks chief marketing officer Darren Day said: “Our athleisure growth strategy is built on ensuring broad reach across price points and channels, without ever compromising on quality and wherever people prefer to shop, we make it simple for them to choose our comfort-led products.”
The retailer’s global chief product officer Dawn Porto added: “We continue to invest heavily in proprietary technology development to ensure Clarks remains competitive not only in our classic categories of women’s, men’s and kids, but also in emerging performance-led segments.”
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