Clarks unveils lowest prices in a decade as part of back-to-school campaign

Clarks has launched its 2025 back-to-school range which marks its lowest shoe prices in a decade.

Clarks said the new range includes 70% new product lines starting from £25 as part of its “reimagined offer”.

This comes as part of its bid to make “high-quality” school shoes “more accessible” for families across the UK.

As part of a consumer survey conducted in December, Clarks found that 24% of respondents said they did not purchase school shoes from the brand as a result of perceptions that they were “too expensive”.

The footwear specialist’s 2025 slogan is “quality you expect, prices you didn’t” and hopes to offer not only a lower price point but breadth across “style, choice and relevance”.

Clarks said the new range for 2025 includes advanced features including ultra-breathable fabrics, flexible soles, cushioned support and lightweight constructions.

Clarks global head of product Dawn Porto said: “We’re incredibly excited about this year’s Back to School launch.

“We’ve listened carefully to our customers – they asked for affordable pricing, trend-led designs, and the same trusted quality. We’ve delivered on every point.”

The new campaign launches in July and the back-to-school range is now available to shop in stores, online at Clarks and via wholesale partners.