Lingerie and swimwear retailer Bravissimo has reopened its UK online orders after a two-month halt following a warehouse fire.
The return has seen a rise in sales as on the day of relaunch, the retailer recorded a 70% year-on-year increase in total sales.
Lingerie sales also increased by 90% compared to the same day last year, highlighting demand and the role ecommerce plays for Bravissimo and the customer experience.
Customers took to social media, with one writing on Instagram that they’re “ready to splurge” and another said they “couldn’t live without Bravissimo online ordering for much longer”.
During the time online ordering was unavailable, the retailer experienced an uplift in footfall across its 25 UK stores. Its Oxford Circus flagship saw a 16% increase in customer traffic during this time.
Bravissimo retail and customer director Caroline Bartlett said: “We’ve been blown away by the support, loyalty and patience our customers have shown.
“The past few months have reminded us just how powerful our in-store experience is and the importance of brick-and-mortar retail in an increasingly digitally focused world.”
Bravissimo said it is “well-postioned” to meet customer demand and deliver exceptional service and fit expertise.
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