All Bravissimo articles
Bravissimo is a dynamic multichannel retailer specifically targeting bigger-busted women, compared to other lingerie retailers such as Ann Summers and Boux Avenue. Originally established as a lingerie and swimwear specialist, the retailer has also sold a full range of clothing for curvier women. Launched as a mail-order retailer in 1995, the retailer now operates bricks-and-mortar stores, as well as a its online store, a call centre order service and mail orders. Its first US store opened in summer 2019.
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Be InspiredM&S and Dr Martens: This is what progressive leadership looks like
Empowering progressive leadership is core to Retail Week’s Diversity Futures conference where retail experts and D&I influencers will come together in person on November 9 to drive change and equality. Be Inspired talked to some of the key speakers to get their advice for retail bosses.
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Retail Navigator Analysis
Bravissimo (Overview)
Bravissimo is a dynamic multichannel retailer targeting bigger busted women. Originally established as a lingerie and swimwear specialist, the retailer subsequently branched out into a full range of clothing for curvier women.
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Retail Navigator AnalysisBravissimo (Financials)
Bravissimo continued its sales recovery as pandemic restrictions lifted, only affecting trade in the first quarter of the year ending 31 October 2022 (FY2022). Revenues rose 12.7% to £58.1m in the latest financial year as the retailer refocused its proposition on the core categories of lingerie, swimwear and nightwear and discontinued its clothing category.
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Retail Navigator AnalysisBravissimo (SWOT)
Founder Sarah Tremellen has been able to ride the wave of publicity that accompanied the launch of Bravissimo as a mail order business in the mid-1990s and has grown the brand into a significant multichannel business which has become a go-to destination for women looking for bras in larger cup sizes.
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Retail Navigator AnalysisBravissimo (Strategy)
Bravissimo was founded as a mail order business in the mid-1990s by Sarah Tremellen who spotted a gap in the market for a lingerie retailer that provided stylish and comfortable bras for larger cup sizes.
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Retail Navigator Analysis
Bravissimo (People)
Former managing director Leanne Cahill was promoted to chief executive in December 2020 at which point founder and former CEO Sarah Tremellen transitioned to the role of chair.
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Retail Navigator AnalysisEcommerce at Bravissimo
Bravissimo’s ecommerce strategy is all about making the customer journey as good as it can be. The retailer wants to make the online experience as personal as possible and as close as it can be to the experience a customer would get if they visited a store.
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Retail Navigator AnalysisSupply chain at Bravissimo
An efficient supply chain is crucial to Bravissimo as the business is based on having an extensive range of styles available across a very wide range of sizes.
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Retail Navigator AnalysisCustomer and marketing at Bravissimo
Bravissimo’s mission is to turn lingerie shopping for bigger busted women from a negative into a positive experience.
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Retail Navigator AnalysisStores at Bravissimo
Customer demand has continued to shape Bravissimo’s location strategy, but three stores were permanently shuttered during the pandemic, reducing the network to 26.
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Retail Navigator AnalysisTechnology strategy at Bravissimo
Having had its origins as a mail order business, Bravissimo was quick into ecommerce and has continued to use technology to its advantage to develop its business along fully multichannel lines.
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Retail Navigator AnalysisBravissimo (Outlook)
Bravissimo refocused its offer in the latest financial year, discontinuing its clothing category in a bid to streamline the business to centre on lingerie and swimwear.
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NewsBravissimo posts rise in full-year profits and sales
Lingerie retailer Bravissimo has revealed a boost in sales and pre-tax profits in its full-year results.
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NewsWarm summer helps lift Bravissimo full-year figures
Lingerie retailer Bravissimo has revealed growth in sales and pre-tax profits in its full-year figures, as the company expects to open new stores this year.
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NewsBravissimo to launch new womenswear fascia
Lingerie retailer Bravissimo is to launch a new fascia and expand its offer to a full womenswear range.
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AnalysisWhat it’s like working at Bravissimo
The inside opinion from HR director Laura MeneaudWhat makes the ideal Bravissimo employee?“Someone who has a passion for customer service and is constantly looking for ways to make this a better business.”What is the Bravissimo work ethos?“It is a relaxed and fun environment where people are valued as individuals.”As a ...
