Technology and retail company Ocado Group is expanding its partnership with Catalan retailer Bon Preu.
Ocado said the pair will build a new customer fulfilment centre (CFC) in Parets del Vallès, providing Bon Preu customers with a broader range, increased freshness and a higher ‘perfect order’ rate.
The new CFC will also create cost efficiencies from robotic automation and ”a pathway to fully-costed online grocery profitability”.
Bon Preu was Ocado’s first international partner. Ocado said that since going live in 2018, Bon Preu’s online business has grown “well ahead of the wider online channel in Spain” and it has “taken significant market share”.
Ocado Solutions Europe president Gregor Ulitzka said: “Today is an exciting moment as we enter a new phase with our longest-standing international partner. Our partnership with Bon Preu is an amazing example of a retailer using the full strategic toolkit that Ocado offers.
“They have already developed a market-leading online proposition in Catalonia with Ocado’s in-store fulfilment technology and will now benefit from a highly automated CFC, offering an enhanced customer proposition and a significantly lower cost-to-serve. We look forward to continuing to work together to deliver unbeatable experiences online to customers in the Catalonia region.”
Bon Preu’s operations include 138 Bonpreu supermarkets, 60 Esclat hypermarkets and 14 minimarkets. Its BonpreuEsclat online business serves approximately 6 million people.
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