All Retail media articles – Page 2
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Opinion‘Retail media’s talent pipeline isn’t keeping up with the pace of change’
If retailers and media buyers don’t fully understand the tools and the context they operate in, a gulf may emerge between what’s possible and what’s delivered, warns Steve Ricketts of Publicis
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NewsJohn Lewis takes ‘big step forward’ in retail media
Grocery and department store group John Lewis Partnership has expanded its retail media offer beyond its own websites.
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NewsTHG partners with firm for new retail media offering
THG Ingenuity and THG Beauty Media have partnered with a firm on a new retail media network, Retail Week can reveal.
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InterviewQ&A: Nectar360 boss on creating new opportunities in retail media
Sainsbury’s and Nectar360 have today announced their new platform Pollen, which they say will “supercharge” their retail media business and drive forward their strategy
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Opinion‘If you’re not sharing shopper data with brands, rethink your retail media strategy’
Retailers, brands and customers all win when shoppers’ insight is shared, argues Publicis chief commerce officer Steve Ricketts
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Opinion‘While some will strike it rich, not all will be lucky in retail media gold rush’
As retailers rush to establish themselves as retail media players, the most successful companies have shown it takes serious investment and data sophistication, observes George MacDonald
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NewsFrasers Group launches new retail media network
Frasers Group has launched a new retail media network called ‘Elevate’, which it said will be powered by its first-party data.
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NewsIceland relaunches retail media proposition
Food retailer Iceland has relaunched its retail media business as it seeks to bolster its position in the fast-growing market.
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NewsDeliveroo enters new partnership to drive retail media proposition
Deliveroo has entered a strategic partnership with a retail media company to drive the growth of its advertising and media offering.
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NewsIceland pushes further into retail media with new dedicated team
Iceland Foods is planning a big push into retail media and has set up its first-ever in-house team dedicated to the drive.
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Opinion‘Retailers need to know what advertising buyers really want from retail media’
Publicis Media chief commerce officer Steve Ricketts looks at opportunities and challenges for retail media networks in attracting bigger shares of advertising budgets
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NewsRetail media for c-stores gains three times more attention than larger retailers
A new study has revealed that retail media in convenience stores gains triple the amount of attention when compared to larger retail stores.
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Opinion‘Retail media is still evolving, and fragmentation will get worse before it gets better’
As retail media matures, what developments can be expected in 2025? Publicis Media’s Steve Ricketts takes a look
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Innovation of the WeekWHSmith has launched a retail media network in North America
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team.
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Retail VoiceThree ways to supercharge retail media in 2025
From context to content, Mail Metro Media’s Lauren Dick takes a look at a trio of ways retailers can accelerate success with retail media
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NewsCurrys has expanded its retail media offering into its stores
The electricals giant has expanded its retail media offering, Currys Connected Media, into all its stores across the UK and Ireland.
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NewsThe Perfume Shop has launched a new retail media proposition
The Perfume Shop has collaborated with health and beauty conglomerate AS Watson’s retail media ecosytem to launch a new retail media proposition.
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Opinion‘As retail media grows, the roles of chief marketing officers are evolving rapidly’
Marketing directors must embrace the skills needed to stay competitive in a new era of retail, observes headhunter Clarity’s Fran Minogue and Callum Loader
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NewsJohn Lewis and Dunnhumby unveil real-time customer insight platform
John Lewis Partnership and customer data specialist Dunnhumby have launched a new insights platform designed to provide real-time insights to partner brands as well as to the retailer.
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AnalysisThree retailers reveal the next steps in their retail media networks
Retail media networks continue to be a hot topic in the industry, and its growth shows no signs of slowing down.
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