The Very Group has tapped former Superdrug head of retail media Paul Stafford to run its own Very Media Group.
Stafford will take the role of head of retail media, he brings with him over 18 years of experience in both brand and digital marketing and retail media.
The Very Group has said “Paul will be the driving force behind Very Media Group’s next stage of growth”, and will be responsible for shaping the retail media network’s long-term strategy, enhancing existing partnerships with brands and forging new ones that align with the retailer’s ambition of “being the multi-category retail media network of choice for brands”.
Very Media Group was launched in partnership with SMG in 2024.
Chief customer officer at The Very Group, Jessica Myers said: “We’ve been operating the retail media space for over 12 years, so we’re building on strong foundations. The appointment of Paul comes at an exciting time.
“Not only will he bolster our senior leadership team to take Very Media Group to new heights, but he’ll be working closely with our outstanding team to offer brand partners even more success in their campaigns through our new enhanced first party data solution, Very iD. I can’t wait to see how Paul’s experience and strategic thinking, combined with this new offering, will help us achieve our ambition.”
Commenting on his new appointment, Stafford said: “Very’s bold marketing activity, and purpose of helping families get more out of life really stood out to me. It’s a challenger brand that’s embracing retail media and has a data first approach to customer success. It has a long history in the space and I’m looking forward to working with the talented in-house team and SMG to take Very Media Group from strength to strength.”
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