Frasers Group launches new retail media network

The new retail media offering will look to help advertisers connect with customers through what it described as “high personalised” advertising, according to reporting from Retail Gazette.

It is part of Frasers Group’s effort to upgrade its consumer proposition, having spent years upgrading its store portfolio and its online offering.

The retailer has been piloting some of Elevate’s new capabilities, such as in-store screens and sponsored products with brand partners like Adidas, Coach, Creed, Puma, Skechers and Under Armor.

Frasers has said the launch of its new media network is underwritten by its group membership programme, which it launched in February with Sports Direct.

The retailer has plans to roll its membership scheme out to its other brands in the UK during this financial year, with broader plans to roll it out to five or ten territories in Europe over the Next two or three years.

“Elevate marks a major step in achieving Frasers Group’s vision of building the planet’s most admired and compelling brand ecosystem, offering a significantly enhanced media proposition for brand partners, and this is just the beginning,” said Michael Murray, CEO of Frasers Group.

“We’re launching Elevate full scale, across Sports Direct, Flannels and Frasers, and have big aspirations to expand this offering into further markets. This underscores our commitment to delivering unparalleled, personalised services to our global brand partners and our customers.”