All articles by Joanna Perry – Page 14
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News
Jacobs to replace software platform across all channels
Photography retailer Jacobs is to implement a Microsoft-based multichannel platform from Maginus across its business.
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News
Vision Express refines targeted marketing with SPSS analytics tool
Vision Express is set to improve the effectiveness of its marketing communications with the introduction of a marketing analytics tool from SPSS.
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News
Google Product Search will allow price checking using mobile phones
A future where customers browse for products in stores while at the same time browsing the internet on their mobile phones looking for better deals just got a little bit closer to reality.
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Analysis
The foreign office: why retailers should support staff working abroad
Business trips abroad, often to emerging markets, can be daunting and stressful for staff who do not have the right support. Joanna Perry explains why retailers must consider their duty of care
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Opinion
Nike Town made me run a mile
It’s a store designer’s dream, but despite some customer gadgets, Nike Town London is style over substance.A quick trip to buy some running shorts on Bank Holiday Monday turned into a masterclass in poor customer service at Oxford Circus’ Nike Town. While the store look great, it won the Retail ...
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News
Customer ratings to be pooled across appliance retailers’ sites
Appliance e-tailer DRL plans to pool customer ratings and reviews from its own websites and white-label sites it runs for other retailers including Boots.
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News
HMV introduces system to tackle staff shrinkage
HMV is cracking down on staff fraud and procedural failures after introducing a loss prevention system to analyse its transaction data.
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News
Waterstone’s plans to relaunch website
Bookseller Waterstone’s is to relaunch its website in an attempt to provide improved functionality for a better shopper experience.
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Analysis
Tesco in Ireland: its toughest market
Faced with a tough economy, strong rivals and sales leaking north of the border, Tesco Ireland has struggled to assert its value stance. So will its counterattack work? Joanna Perry investigates
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News
Colouredrocks.com clocks up 132,000 plays of viral game to promote site
Online jeweller Colouredrocks.com has reported 132,000 plays of a viral game it launched to promote its site earlier this month. The game, created by digital marketing agency TAMBA, is the second viral game the retailer has launched to help it achieve its plan for sales of £6m this year.
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Opinion
IT must help to slash stock levels
The cost of holding stock is under the spotlight as retailers look to free up cash, and IT departments should make sure that they are involved.Too much stock can strangle any retail business. But if there is one good thing to come out of the recession, it is the rethink ...
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News
HMV working with Clarity Commerce for real-time loyalty system
HMV plans to extend its purehmv loyalty card to its live venues and cinemas once it is satisfied with its membership base.
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News
Retailers cut back on IT in face of recession
Retailers’ IT budgets have fallen on average by about 20 per cent in the past year, as the recession has forced retailers to do more with less.
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News
Argos signs deal for payroll platform service
Argos has signed an eight-year deal with NorthgateArinso to process payroll for the retailer’s 30,000 employees.
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News
Tesco re-elected to PCI Security Standards Council advisory board
Tesco has been re-elected to the PCI Security Standards Council’s Board of Advisors, after already having served a two year term.
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News
Mindbubble.co.uk maximises social media potential
Mindbubble.co.uk has been created to get women aged between 25 and 50 years old to participate in brand and product research, providing a textbook example of a way that social media techniques can be used by big business.
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Analysis
Payment card security standard
PCIDSS is the set of 12 rules designed to keep consumers’ payment card data secure from hackers. Who decides the rules and who has to comply?
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Analysis
Learning from the best outside retail: McDonald’s, Unilever, Barclays and BT fight the recession
Retailers aren’t the only customer-facing businesses that are fighting the recession head-on. Joanna Perry learns how four leading companies from outside retail are tackling the downturn
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News
LK Bennett to personalise marketing messages
LK Bennett is to personalise the content of marketing emails to its international customer base using a system from smartFOCUS Digital.
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News
Wilkinson cuts sourcing costs with new system
Wilkinson has reduced the costs of developing and sourcing products after going live with a supplier management system.