Why even the mighty Amazon couldn’t crack the UK grocery market

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Amazon has called time on Fresh, its bricks-and-mortar grocery c-store chain. Retail Week analyses why the format never caught on in the UK and what it means for Amazon’s grocery ambitions in one of the world’s most competitive markets.

Despite opening in the middle of yet another London lockdown, the queues for the new store were out the door as customers flocked to see what the long-rumoured shop was like.

 

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