GoPuff has announced a rapid delivery tie-up with Amazon, offering Prime customers delivery of thousands of grocery products in as fast as 15 minutes.

The partnership launches today for Amazon Prime customers in Brimingham and Salford, with orders being made on the Amazon website, before being picked and packed at GoPuff’s micro-fulfilment centres and then delivered by GoPuff riders in under 60 minutes.

GoPuff said Prime customers will receive “a full grocery shop, delivered in minutes” including fresh food, alcohol, cleaning supplies, snacks and baby essentials, delivered at “unrivalled speed” and competitively priced.

Director of grocery partnerships at Amazon Russell Jones said: “Working with grocery retail partners is an important part of our offering, giving customers more choice and more convenient options to have groceries delivered from their favourite stores and brands, ordered via our website.

“We are excited to bring Gopuff to Amazon customers and to offer our Prime members even more savings, with free delivery on their first order over £20 and other great value discounts.”

GoPuff’s senior vice president of UK and new business, Alberto Menolascina, said: “At Gopuff, we’ve spent the past 12 years building the infrastructure needed to deliver groceries and essentials in less than 60 mins and as fast as 15 minutes, enabling us to offer customers the ultimate convenience—affordably.

“We’re delighted to bring this shopping experience to even more customers thanks to our partnership with Amazon which, at launch, enables customers in Birmingham and Salford to conveniently access our service through their Amazon account.”

GoPuff joins other grocery retailers on the Amazon platform, including Morrisons, Iceland and the Co-op.

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