GoPuff launches Aldi price match on 50 essential items in time for Christmas

The on-demand delivery brand announced today that it would be matching prices with Aldi on “popular festive favourites” like Coca-Cola, Kinder Bueno, Walkers crisps, fresh produce and pantry staples. 

GoPuff said this would “make it easier than ever for families to enjoy quality products at competitive prices without leaving home”. 

The announcement comes after the on-demand firm revealed data that showed 61% of its customers are “actively seeking ways to save on essentials amid continued inflation and economic uncertainty”.

As a result, GoPuff said it had price-matched a wide range of items, such as Stella Artois, Morrisons fresh eggs, cheddar cheese, pasta, and premium British meats. 

“We know that Christmas can be a financially challenging time, and we’re delighted to provide a real way for our customers to save on their favourite products while enjoying the added convenience of quick delivery times and 24/7 offerings in most cities,” said Leon Tang, director of growth at GoPuff.

“Our new price match campaign delivers both affordability and instant delivery, allowing households to shop for essentials and festive treats at the best possible prices without the stress of planning ahead.” 

GoPuff said the price match campaign with the discounter will run until the end of the year, with “potential extension depending on customer response”.