The hidden pay-off of Amazon Fresh data and the future of in-store shopping
By 
Chris Jones2025-10-01T05:30:00
Amazon has a track record of turning apparent missteps into long-term advantages. It would be wrong to see the closure of Fresh stores as a straightforward failure, believes PSE Consulting’s Chris Jones
Amazon’s decision to close all its Fresh physical stores in the UK has sparked debate over the future of grocery retail and the role of checkout-free technology. For many, this looks like a failed experiment.
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