UK shoppers hunt for deals amidst Middle Eastern uncertainty
UK customers were very value-conscious in the month of April, amidst the ongoing uncertainty around the situation in the Middle East, even as grocery inflation fell.
Like-for-like grocery inflation fell to 3.8% in the four weeks to April 19, 2026, the lowest level seen since April 2025, according to the latest grocery market share data from Worldpanel by Numerator.
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