Asda makes price cuts on hundreds of products


Asda is investing £23m in cutting prices on 425 branded and own-label items in a bid to help households during the cost-of-living crisis.

The grocer is lowering prices by an average of 11% on some of its popular products, including household staples such as bread, cheese, cereals, pasta, fish fingers, sausages, chicken breasts, nappies and infant follow-on milk.

The new round of price cuts follows a £13m investment made by the supermarket last month to slash prices on more than 200 own-label products by an average of 9%.

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