PROMOTIONAL RESEARCH

Retail Week’s new report reveals what 50 of the UK’s most well-known fashion bosses think about trans-seasonal buying.

Eighty per cent of leading fashion retailers claim revenue has gone up because of the ‘see now, buy now’ trend – for 34% by as much as 10%-20%.

Read the report for free by clicking here.

Our new report, in association with Salesforce, also reveals:

  • 26% of retailers claim seasonless buying is adding £1m-£5m to their operating models
  • Just over a fifth have managed to respond to the trend in a less costly manner, with 21% spending between £100,000 and £250,000
  • 46% say ecommerce and data analytics are the two areas feeling the pressure most acutely
  • 56% are looking to source goods closer to home.

Salesforce infographic 1

Salesforce infographic 1

The biggest area of change, according to fashion retailers, is in customer experience. Of those surveyed, 28% name this as the part of the business that has been the most strongly affected by the departure from the traditional fashion cycle.

This is not the only area needing attention, however. Retailers identify buying (20%) and supply chain and fulfilment (16%) as other areas that need focus.

Seasonless fashion report: Preparing for a new era of retail

Shutterstock 113558389

Shutterstock 113558389

Discover how seasonless fashion is unearthing growth opportunities that can help you better connect with your customers with our new report. Read it here.

Access it and uncover:

  • What the fashion sector thinks about the move into trans-seasonal buying
  • The true impact on business strategies and operating models
  • How seasonless fashion will benefit the longer-term future of the sector